Jonathan’s wanderlust has taken him around the world and back again. Having worked earlier in his career as both an art director and copywriter, Rosen did award-winning work at creative shops Wieden & Kennedy / Amsterdam, Leagas Delaney / London, Fallon / New York while serving five years as a creative consultant in Sydney, Australia with longer-term stints at Saatchi & Saatchi and Publicis Mojo.

Rosen would eventually move back to his hometown of NYC where he would graduate top of his class from NYU’s Film Director’s Intensive Program. This would become the impetus to combine both his passions and launch one of the first hybrid agency/production companies, Lucky Branded Entertainment, where he served as co-founder, CEO, CD and film director. Lucky had success creating online content for high-profile brands such as Google, Nike, Diesel, Speedo, Starbucks and even produced a TV pilot for Teach For America.

Jonathan moved on from Lucky to take yet another creative leap – this time into the art world. He’s since exhibited in NYC, Sydney, Taipei, Paris, Hong Kong and in 2018 had participated in his first museum shows in Shanghai and Miami. His work lives in permanent collections around the world such as The LiveStrong Foundation in Austin, Bloomingdales NYC and Colette in Paris. Rosen’s different worlds often collide as he regularly collaborates with brands on interactive and experiential art activations, including Refinery29’s much-celebrated 29Rooms.

With his entrepreneurial spirit still running hot, as well as a love of tech and art, Rosen launched another startup called Artsparkr. It’s a platform that helps creatives of all-disciplines find much-needed funding and creative opportunities. It already has amassed close to 3000 opportunities and over $31 million in arts funding as it continues to roll out features and builds future revenue streams.

Most recently, Jonathan has worked as lead creative director for Derby Content, a live-action production company and creative lab where he has developed award-winning work for clients such as S’well.

Rosen is currently available for agency freelance and direct-to-brand work.

SPECIALTIES:

HIGH CONCEPT  •  BIG IDEAS  •  CREATIVE DIRECTION  •  COPYWRITING  •  ART DIRECTION  •  CREATIVE DEVELOPMENT  •  BRAND / PRODUCT NAMING  •  ART COLLABORATIONS

MEDIUMS:

BRAND FILMS  •  CONTENT •  EXPERIENTIAL  •  SOCIAL  •  ART ACTIVATIONS  •  DIGITAL  •  TV  •  PRINT / OOH  •  RADIO

BRAND CATEGORIES:

FASHION  •  SPORT  •  TECH  •  STARTUP  •  BEVERAGE  •  AUTO  •  LGBT  •  MEDIA  •  ENTERTAINMENT

I WORK:

OFFSITE  •  ONSITE  •  AS A ONE MAN SHOW  •  PARTNERED  •  FOR BIG AGENCIES OR SMALL BOUTIQUES  •   DIRECT-TO-BRAND  •  NIGHTS + WEEKENDS

DERBY | NYC  (2016 – 2018)

CREATIVE DIRECTOR
Derby is a 3-year-old production company specializing in live-action commercials and content. I was brought in part-time to build-out their creative capabilities and direct-to-brand offerings.

AGENCIES

NYC: R/GA, BBDO, BBH, TBWA, JWT,  Kirshenbaum, Ogilvy, Leo Burnett, Y&R, FCB, DDB, Arnold, McGarryBowen, Euro RSCG(Havas), Deutch, Atmosphere Proximity, Sparks & Honey, Syrup, Publicis,  Merkley + Partners, Space 150, Devito/Verdi, Dentsu, DiMassimo, Taxi, Digitas, Momentum, Cliff Freeman, Spike DDB, The Brooklyn Brothers, SapientRazorfish

USA ELSEWHERE: Crispin Porter Miami, David & Goliath LA, Ogilvy DC, Baldwin& Raleigh

EUROPE: TBWA/GGT Simons Palmer London, Strawberry Frog Amsterdam, White Door London

AUSTRAILIA: Saatchi & Saatchi, IdeaWorks, DDB, JWT, M&C Saatchi, BMF, Toast Creative, Leo Burnett, BWM, Clemenger BBDO, Whybin\TBWA, Publicis, The Works, Kastner & Partners, The Glue Society, North & South, Loud

BRANDS

Norwegian Cruise Lines, American Express, NY State Gov Business, Wealth Simple, Samsung, Hennessy, Land of Lakes, Cognizant, HP, TD Bank, Google+, Starbucks, Sennheiser, British Airways, Smirnoff, M&M, Tassimo, Monster.com, Qualcomm, Weight Watchers, Coke Zero, Red Stripe Light, Fisher Price, Volvo, Smirnoff, American Public University, Clinique, Nespresso, AT&T, Dock86, Chapstick, Financial Times, GM, Antique Road Show, Gillette, Heineken, Sea World, Swatch, Blockbuster, Amazon.com, Pharmacia Upjohn, National Geographic Channel, Mexx Fashion, Telstra, Marc Jacobs, Westpac Bank, Virgin Mobile, 42Below Vodka

SPORT: Nike, Adidas, Puma, Speedo, Gore-Tex
MOTOR: BMW, Toyota, Hyundai, Nissan, Kia, Volvo, Mercedes
BEVERAGE: Coke, PBR, Mike’s Hard Lemonade, Labatt Blue, Starbucks, Smirnoff, Heineken, Hennessy, 42 Below Vodka, Red Stripe
CONFECTIONERY: Cadbury, M&Ms
FASHION & ACCESSORIES: Diesel, Mexx Fashion, Swatch, S’well, Marc Jacobs
PACKAGE GOODS: Georgia Pacific, Chapstick, Dentyne
FINANCIAL: Amex, Barclay’s Bank, Chase Bank, Citi Bank, Credit Suisse, Conseco, TD Bank, Dun & Bradstreet, WealthSimple
COMMS: AT&T, Vodafone, Telstra, BigPond, Virgin Mobile
TECH: Google, Cognizant, Qualcomm, Dupont
MEDIA: New York Times, Time Magazine, National Geographic Channel, Fuse, Financial Times, Refinery29
STARTUP: Burrow Couches, Harry’s Razors
TRAVEL:  Norwegian Cruise Lines, British Airways, Hilton, The Ann Frank House, CoolCapitals, Sea World
PHARMA: Pharmacia & Upjohn, Novartis, Oraquick
ELECTRONICS: Nintendo, HP, Samsung, Tektronix Printers, Sennheiser
SERVICES: Weight Watchers, Ancestry, Monster
RETAIL: Amazon, Tassimo, Nespresso, Dock86, Blockbuster, Fisher Price
GOV/NON-PROFIT: Unicef, Greenpeace, Australian Government, New York State Dept. of Business. Carbon Warroom
BEAUTY: Clinique

2007-2007
NEW YORK UNIVERSITY 
Film Directors Intensive Program

1998-1999
VCU BRANDCENTER 
M.S. in Advertising

1992-1997
UNIVERSITY OF FLORIDA
B.S. in Advertising